rit-ual:

baffetti:

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

Well that’s just plain old freaky

(via methblues)

Posted Tue May 01 at 9:29am with 29,143 notes

1. continualinfinity reblogged this from sterlingchainsaws
2. fightcancernotwar likes this
3. tearex-partea reblogged this from summer-dandelions
4. awakened-souls likes this
5. dream-painting reblogged this from vastoasis
6. on-my-way-to-98 likes this
7. healthyisme05 reblogged this from trendytraveler
8. betranquillo likes this
9. etrangemoi likes this
10. pieldeverano-ojosdeinvierno likes this
11. culturerevo likes this
12. briljantroheline reblogged this from marie3elise
13. marie3elise reblogged this from trendytraveler
14. c0mmedezfuckd0wn reblogged this from natetg
15. rbjtj reblogged this from famee
16. famee reblogged this from natetg
17. natetg reblogged this from lurkme
18. words-are-power likes this
19. larrystylinonftw likes this
20. lilginny reblogged this from amanda-g0lightly
21. justaunistudent reblogged this from jailbug
22. tuhamburgr79 likes this
23. jailbug reblogged this from fuks
24. consciousnessoftheforeign likes this
25. southmolton reblogged this from thecuriousworld
26. loudandproud11 reblogged this from a-w-k-w-a-r-d-l-y
27. every-soul-a-star reblogged this from equ-i
28. holyawesomebatman likes this
29. mollyy-pop reblogged this from mall0ry
30. mall0ry reblogged this from brighteyesfordeadguys and added:

    wow

31. weallhaveastorytotel reblogged this from oh-whatabeautifulmess
32. oh-whatabeautifulmess reblogged this from tellmea-lie
33. cliothepooodle reblogged this from tellmea-lie
34. yuduhsexy reblogged this from tellmea-lie
35. tellmea-lie reblogged this from h0llaaaaaa
36. blackandirish reblogged this from promethazinephein
37. onlypartofasoul likes this
38. neurotictotheb0ne likes this
39. blackandirish likes this
40. just-lasttheyear reblogged this from picklypickles
41. hamncheeseybiscuits likes this
42. aiieeee reblogged this from targaryenrhaegar
43. targaryenrhaegar reblogged this from strictlyintocasnow
44. strictlyintocasnow reblogged this from pavedwithstars
45. loveandroots reblogged this from sowastedoncocacola
46. usne likes this
47. sleepy-sun likes this
48. kittycatzombie reblogged this from thinkaboutmestill
49. passionatesunrise likes this
50. befreeandtravel reblogged this from l-i-b-r-a
51. Show more notesLoading...